RF&A Marketing - Advice you can trust

Marketing is everything that you do to reach and persuade prospects. It's the message that prepares the prospect for the sale. Your marketing efforts begin the process of the eight contacts that studies show it takes to move a prospect or potential client to the close of the sale. If marketing is done effectively you can begin to move that prospect from a cold to a warm lead. When the prospect hits the "warm" level it's much easier for the sales professional to close the sale. Marketing covers the areas of advertising, public relations, brand marketing, viral marketing, and direct mail. All of these areas can be broken down further into the following categories:-

Above the line marketing. Mass media.

At RF&A we apply our years of experience with traditional mass media and combine it with today’s leading edge technology to tailor a media plan to your business needs. Mass media communications can be organised into the following categories Outdoor/Billboards, Newspaper, T.V., Magazines, Radio, Internet and cinema.
We can take on roles at different levels within an organisation ranging from complete campaign management to strategic planning advice. As an Internationally accredited media agency we are not tied to any media organisation so the advice we give is free from any bias.

Below the line marketing. Tailor made.

Today, “below-the-line” marketing is becoming increasingly more attractive to smart marketers who appreciate results. With the correct planning and implementation they can offer a cost efficient alternative to the more glamorous conventional media, while providing easily measurable results. We are not saying that one should substitute all mass media for below the line communications, but employ both strategies to maximise the number of brand/product impressions that the consumer sees.

With the help of RF&A you can be safe in the knowledge that you are maximizing the return on your marketing investment.